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Channel: John Terrill | InTheCapital
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Why Did It Have to Be Fake? The BullScanner

April Fool’s Day 2013 presented us with a wide variety of pranks, from Google’s answer to Smell-O-Vision to SpeakerBox’s move to the moors of Scotland, but as always, there are a few that one wishes...

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Reason #111,034 Why the Onion Employs the Greatest Marketing Minds

The Onion.  Everyone’s favorite completely legitimate source of news – so legitimate, in fact, that China’s People’s Daily Online has cited its hard-hitting reporting and insightful commentary.  But...

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Facebook’s So Last Week: The Next Gen of Social Networks

I am something of an anomaly in the public relations world:  I hate Facebook on a personal level.  I’m not some anti-social network troll, though – I use Google+ religiously and monitor (though rarely...

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How to Make an Enterprise IT Keynote “Sexy”

Currently, I am embedded with Red Hat’s communications team, helping support the company’s annual user and partner conference: Red Hat Summit.  Beyond being the absolute leader in the open source...

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Enterprise vs. Consumer: The Eternal PR Fight

Anyone who has worked in the enterprise technology space has had this happen to them:  You kick off with a new client, say a data center automation company.  Everything is going smoothly between the...

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Forget the Enterprise; Does PR Need Big Data Analytics?

“Big data,” the term du jour in the enterprise world, relates to data sets so massive and complex that they are nearly impossible to process via traditional means.  Comprised of a myriad of end user,...

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